Tell us about yourself.
I’m a blogger and freelance stylist from the UK. My childhood was split between London and Chester before spending three years in Nottingham to study. I graduated from Nottingham Trent University earlier this year, and I now work for my-wardrobe as the Social Media Coordinator.
India is a very unique name. Do you know the story behind why your parents chose this name for you?
The country has always been a passion of my mother’s, as it evokes exotic colours, smells and sounds for her. She wanted my siblings and I to have unforgettable names that would perhaps ask questions, or at least stand out, and would make her think of something beautiful. Her words, not mine.
Your aesthetic is quite minimalistic and simple. In your own words, what is minimalism?
Focusing on form and the use of negative space, inspired by the Japanese concept of Ma.
What is most frustrating about the fashion industry?
Trends. They make everybody look the same, while most on-trend styles have led to a culture of disposable fashion.
What did you pursue in school?
I studied Photography at college and Fashion Communication and Promotion at university.
You seem to separate your personal life from your blog, in that blogging is not your primary profession. Why is it important for you to keep to the two as separate entities?
I wouldn’t say I intentionally keep them separate, I just don’t think my personal life is at all relevant to the contents of my blog. I’m quite open on my Twitter account though, as it is used for both business and my personal life. My personal life is more music-orientated too, and I haven’t figured out a way to implement that into my blog just yet.
If you wore one color for the rest of your life, what color would you choose?
Black, of course.
What opportunities has blogging opened up for you?
I have been fortunate enough to work with brands I could only dream of working with, and it has also recently helped to secure me a job with my-wardrobe while bringing a steady income of its own. Free clothes don’t hurt either.
It’s no surprise that you love sneakers – their functionality coupled with their clean look makes them the perfect shoe. What are some of your favorites that you’ve accumulated?
I stay true to Nike and Vans most of the time, although I’ve recently rediscovered my childhood love for Adidas Superstars. I also love my black Puma Suedes and the Celine slip on sneakers.
On your blog, we can find some brilliant editorials that you love and have shared. What are some of your favorites?
Nadja Auermann by Steven Meisel for Vogue Italy Jan 1994, Jaime Rishar by Michel Comte for L’uomo Vogue 1996, and pretty much anything Kate Moss modeled for in the 90s. This year I loved Edie Campbell by Karim Sadli for Vogue Paris Nov 2013 and Grace Bol by Markus Pritzi for Sleek Spring 2013.
What are some art exhibitions that rank in your favorites?
I rarely visit art exhibitions. Inspiration just doesn’t work for me like that.
Once the new fashion season rolls around, what are some designers you always check?
Celine, Alexander Wang, Balenciaga, Damir Doma, Yohji Yamamoto, Yang Li, 3.1 Phillip Lim, Acne, A.P.C, Comme Des Garçons, Maison Martin Margiela, J.W. Anderson, Dries Van Noten, Jacquemus, Haider Ackermann.
If you had an open budget for shopping, what are some items that you’d splurge on?
Every J Dilla record I could get my hands on no matter what the price, a range of Canon EF USM lenses, Acne leather outerwear, Larke Gill Horn sunglasses, the entire A.P.C store, Safe House USA white marble duvet set and pretty much everything from LN-CC.
Jonathan Livingston Seagull by Richard Bach.
Favorite TV show?
Favorite form of exercise?
Oh come on…
Least favorite form of exercise?
According to my iPhone, a slice of pizza.
Some unchecked items on my bucket list are:
Visit Japan, start my own brand, to be fluent in at least 2 other languages, learn how to mix vinyl, buy my own loft space, live in Berlin for a while, live in New York for a while, learn to like sushi, skydive, cut out wheat from my diet. The last is proving the most difficult.
Someone I’d like to meet in my lifetime is:
One person whose style is always on point is:
Jayne Min. She’s the only person I can relate the majority of my style to off the top of my head. Freja Beha Erichsen has great style too.
What’s a day in the life of India?
Right now, not a lot. I don’t start working at my-wardrobe until the New Year, so right now I’m spending my days researching and writing down ideas for my brand while shooting outfit posts for my blog whenever my photographer is free.
To get more specific, what’s your perfect “food day”?
Breakfast would be fruit, oats, nuts and honey with freshly squeezed juice and black coffee in the summer. In the winter, usually scrambled eggs and streaky bacon. Lunch would be a peri-peri chicken and quinoa salad, and dinner would be chicken katsu and salad followed by a huge glass of red wine. You’ve made me hungry.
If we gave you a plane ticket, where would you fly to?
What are your favorite locations in the world?
My memory isn’t so good, so I’ll just have to say Berlin is my favourite city. I can’t remember specific places I’ve been to. Although my favourite place of all time has to be my bed.
What songs are on your personal playlist?
A couple of songs I’m playing quite a lot at the moment:
Find A Way / A Tribe Called Quest
Colemans Groove / Flying Lotus ft. Andreya Triana
Saturday Night / 18 Carat Affair
Bistro / Madvillain
Two For Pay Jay (No Dough, No Show) / Madlib
Lake Shore Drive / Theo Parrish
Message Full / Spaceghost
Keep It Up / Mo Kolours
To that note, what are some artists we would not expect to find on your iTunes?
That depends entirely on what you expect I listen to.
What are three things most people don’t know about you?
1. I broke my nose by climbing underneath a trampoline.
2. I have a fear of phone calls, even with my good friends.
3. I have little to no short or long term memory.
For more of India’s work, check out her blog.